Brand Identity, Marketing, Event production
Central Studios
Central Studios is a one stop shop for building digital assets but after 10 years in Shanghai, people in the industry were not aware of all the services the company provided. To solve this problem, we created and implemented a marketing strategy plan focused on creating a succinct brand story, building brand awareness and increasing traffic to the company’s five distinct services.
Deliverables
Visual identity system / Brand strategy & position / Brand story
Website UI & UX design / Online - offline experiential design / Collaterals design
Content planning / Project management / Event production
Marketing & Event production
Fair Day
As a way of better serving clients and improving the event experiences, we designed a framework that integrated the online and offline customer experience from design research, prototyping, planning and project managing the integration of a third party sCRM and internal ERP systems.
This custom system included a consolidation of customer service lines for seamless booking across four departments, on-site health registration QR code system, events management, automated BD lead tagging and follow up, and central database of contacts.
Marketing, Event production
Industry Matters
‘Industry Matters’ is a series of workshops for creative industry professionals to improve technical skills. From the mission and vision to developing the marketing content and managing all pre-production components from the application process, coordinating in-house team, attendees, speaker, catering to designing event evaluations and integrating them into an SOP for the event series.
