I believe the process should be thoughtful and enjoyable.

That is how I help bring your vision & story to life.

  • We want to create work that best fits your needs so we start each project with what we call ‘Start up therapy.’ We ask a lot of questions to understand your business, resources, and needs to ensure the end product best tells your story.

  • We take a deep look into your market to gain insights and understand your competitors and target audience’s perspectives.

  • No matter how long you’ve been in business, it’s important to (re-) establish your brand foundations. It doesn’t need to be complicated but everyone should be on the same page.

  • A solid brief requires building a common visual language. “Modern” can mean different things to different people. We work with you to understand the art of building a good brief so that you are well prepared for this and other projects.

  • This is the fun part! We start to bring your vision to life.

  • With the deliverables in your hands, it’s time to launch the work and tell your story.

I specialize in two areas

  • Start up therapy

    Regardless of if you’re just starting out or a veteran in your field, we start every project with what we call ‘start up therapy.’ We ask questions about the nitty gritty of your business, your story, your vision.

    And we listen.

    We want to understand the big picture and be a mirror to what we are hearing because we want to make sure you are set up for success.

  • Cultural translation

    As your business expands, sometimes you aren’t as familiar with your new audience.

    For 10 years, we have been a cultural translator and bridge for global companies entering China and for China-based companies expanding globally.

    Nothing brings us more joy than helping more people understand your story in a context familiar to them.

Let’s get started.