sweistudio - hospitality vocational school

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LET'S TELL YOUR STORY

Telling your story.
Creatively, strategically, and effectively.

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contact@sweistudio.com
298 YuYao Road
Shanghai, PRC

Client: A hospitality vocational training center
Location: Shanghai, China
Industry: Nonprofit

Background: Global five-star hotel chain built a training center to help marginalized youth from across China grow successful careers in the hospitality industry.

Brief: Develop a promotional video for the founders and investors as well as a recruitment video for the incoming students.

Challenges: Concisely tell a story with many crucial points and with viewers from varied backgrounds.

Process: Through a series of Q&As, initial concepts and storyboards, SWEI Studio worked with the client to develop a look and feel that best communicated with both the investors as well as prospective students, advised on the final script, directed and engaged with the students and faculty, and shot and produced the final video.

Results:

Strategy:
 Storyboarding
 Collaborative Script Writing

Video Production:
 Art & Creative Direction
 Videography
 Post-Production